Wicked Paradise
An image-led event site that lets the atmosphere sell the night, while keeping event discovery and sign-up clear.
- Focus
- Event Website / Brand Presence
- Engagement
- March 2019 – October 2026
- Tools & disciplines
- Web Design, Event Website, Responsive Design, Creative Direction
Context
An event site has two jobs at once: make the night feel worth leaving home for, then help someone find the next date or stay in the loop. Too much structure drains the atmosphere; too little leaves the visitor with nowhere to go.
Selected views
Select an image to enlarge
Approach
I let the party photography carry the first impression, then kept the navigation and event details direct: what it is, where it is, what is next, and how to stay connected. The image-led layout gives the event its own world without making the practical information hard to reach on mobile.
Outcome
The project delivered an image-led event presence with clear paths to discovery, media, and updates. I managed the site alongside L’Affaire Musicale through the end of the contract in October 2026; the case images document that period, not the current live site.
Project details
- Created a visual-first web direction for a music and nightlife event brand
- Centered the experience around event energy, media, and social discovery
- Kept navigation direct for gallery, events, and contact paths
- Used high-impact imagery to make the brand legible quickly
- Built a responsive structure for visitors arriving from mobile and social links