J. Worra
I’ve shaped J. Worra’s brand and website since 2018, keeping releases, tour dates, press, and booking together as the artist’s schedule moves.
- Focus
- Brand Direction / Website Development
- Engagement
- 2018 – Present
- Tools & disciplines
- Next.js, TypeScript, Tailwind CSS, Spotify Web API, Webflow, Brand Identity
Context
Releases, tours, press, and booking do not happen on the same schedule, but they all point back to the same artist. The site needs to hold those audiences together without turning J. Worra’s identity into a list of links.
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Approach
I started with the artist identity and carried it through the logo, visual direction, and each web iteration. The current Next.js build keeps releases, tour dates, press, and booking close to the music instead of splitting them into disconnected destinations. Spotify supplies the release and discography data; I handle the surrounding site, analytics, technical SEO, and updates as the artist’s calendar changes.
Outcome
The site has remained part of the artist’s working kit through successive releases and tours. I continue to maintain the web presence, update campaign details, and keep the listening, press, and booking paths current.
Project details
- Sole designer and developer for the artist’s brand and website since 2018
- Created the brand direction, logo, and each website iteration
- Built the current site with Next.js, TypeScript, and Tailwind CSS
- Integrated Spotify releases and discography
- Set up analytics and handle technical SEO
- Continue web support for releases, tours, press, booking, and marketing